Be the answer
inside ChatGPT.
Over 100 million Indians open ChatGPT every week and ask it what to buy. We put your brand inside those answers ??? with paid placement and the organic authority that makes it stick.
Illustrative — a sponsored card as it appears below a ChatGPT response
What we run, every week
A new advertising channel opens roughly once a decade.
This one just opened in India.
Search took fifteen years to get expensive. Facebook took eight. ChatGPT Ads arrived in India in 2026 with a daily minimum around ₹725 and almost nobody bidding. That gap does not stay open for long — it never has.
India is OpenAI's second-largest market
More than 100 million people here open ChatGPT every week. A meaningful share of them are asking questions with clear commercial intent: what to buy, which brand, is it worth it.
Self-serve, at a startup budget
OpenAI opened its self-serve ads manager to Indian advertisers with a daily minimum of roughly ₹725 per campaign. You do not need a media agency's minimum spend to run a serious test.
The auction is still thin
OpenAI launched India with around 50 brands and two holding-company partners. In most categories the competitive set is close to empty — which is exactly when acquisition costs are lowest.
Figures reflect OpenAI's publicly reported India rollout in 2026. Platform terms, minimums and availability change frequently — we re-confirm them with every campaign build.
Your funnel has a new front door.
For twenty years the buying journey started with a list of ten blue links, and your job was to be one of them. Increasingly it starts with a single synthesised answer — and your job is to be in it.
When someone asks ChatGPT to compare three products and recommend one, there is no page two. There is no scroll. There is one recommendation, a couple of alternatives, and a sponsored card. Everything else is invisible.
That is a harder problem than SEO, and a more valuable one to solve. It has two halves — the placement you can buy today, and the authority you have to earn. We do both, because doing only one of them wastes the other.
See how we approach itFour disciplines. One outcome.
Being the brand an AI names when someone is ready to buy.
ChatGPT Ads management
We build the account, get it verified, install the OAIQ conversion pixel, research the prompts your buyers actually type, and write sponsored-card creative that earns the click. Then we optimise bids and budgets every week.
- Account setup, verification & billing
- Conversion tracking that survives an audit
- Creative testing at a real cadence
Generative Engine Optimisation
Ads stop the day the budget stops. GEO is the compounding half: making your brand the source models reach for. Entity clarity, structured data, llms.txt, and content that is genuinely worth quoting.
- Entity & knowledge-graph building
- Schema, llms.txt and AI crawlability
- Third-party corroboration strategy
Share-of-answer reporting
You cannot manage what you cannot see. We run a fixed prompt set across ChatGPT, Gemini and Perplexity every week and track how often you appear, in what position, and how you are described next to competitors.
- Weekly competitive scorecard
- Sentiment & factual-accuracy monitoring
- Cross-channel attribution
Landing pages built for AI traffic
Someone arriving from an AI answer has already been pre-sold and pre-qualified. They convert differently, and a page written for Google traffic leaks them. We rebuild the page they land on.
- Intent-matched page builds
- A/B testing with real statistical rigour
- Speed & Core Web Vitals
Where your ad can actually appear
Three placements, three different jobs. Most brands should not run all three at once.
Sponsored cards
A native card beneath a ChatGPT response — headline, description, image and a link. It appears when the conversation is relevant, which means the qualification work has already been done for you.
Best for: considered purchases, high-ticket B2C, lead generation
Search placements
Sponsored results inside ChatGPT's search experience. Closest in feel to a classic search ad, and the easiest place to start if your team already understands Google Ads.
Best for: transactional intent, comparison queries, local services
Conversational placements
Ads woven into the thread itself, matched to what is being discussed. The highest-context inventory on the platform, and the least forgiving of lazy creative.
Best for: brand building, category education, new product launches
How the targeting works — and what it does not do
ChatGPT matches ads to the topic of the current conversation, to what it remembers from past chats, and to how you have engaged with ads before. On top of that, advertisers can upload their own customer lists, target by geography, and use automatic advanced matching with the OAIQ pixel.
What it explicitly is not built on is third-party cross-web tracking. That is a genuine difference from the last decade of programmatic — and it means your first-party data is worth considerably more here than it is elsewhere.
Ads are served to users aged 18 and over. Worth knowing before you assume your enterprise buyer will ever see one.
Share of answer
Sample · 120 prompts“Best [category] brand in India” — measured weekly across ChatGPT, Gemini and Perplexity
Illustrative view of the report format. Your baseline is measured in week one, before we change anything.
If you can't measure it, you're just buying opinions.
The hardest thing about AI visibility is that it feels unmeasurable. It isn't — it just needs a method rather than a dashboard.
We fix a representative prompt set for your category, run it across the major models on a weekly schedule, and record three things: whether you appear, where in the answer, and what the model says about you. That gives you a baseline, a trendline, and an early warning when a model update changes your position.
Paid performance is measured the ordinary way — impressions, clicks, cost per acquisition, contribution — through the OAIQ pixel and your own analytics, cross-checked against Google and Meta so nobody double-counts a conversion.
From first call to live campaigns in about three weeks.
No 90-day discovery phase. No deck that arrives six weeks later.
The teardown call
Thirty minutes, free, and genuinely useful even if you never hire us. We run live prompts on your category while you watch, and show you what ChatGPT currently says about you and your competitors.
Audit & baseline
We test 120+ prompts across three models, audit your site for AI crawlability, check your account and pixel readiness, and set the share-of-answer baseline everything is measured against.
Build
Ads Manager account, verification, OAIQ pixel, conversion events, audiences, campaign structure and the first round of sponsored-card creative. In parallel, the GEO fixes that need developer time go into your backlog.
Launch
Campaigns go live on a deliberately small budget. We are looking for signal, not scale — which placements convert, which creative angles land, what a qualified click actually costs you.
Compound
Weekly optimisation, monthly reporting, quarterly strategy. Paid gets more efficient as data accumulates; organic share of answer climbs as the GEO work lands. The two reinforce each other.
Book the free teardown
We'll run your category live and send you the recording. No deck, no pitch, no obligation — you keep the findings either way.
You're on the list
A strategist will be in touch within one business day.
What a specialist does differently
Plenty of good agencies will add ChatGPT Ads to their retainer. Very few have built their entire practice around it.
What clients say
Within 45 days of launching ChatGPT Sponsored Answers with Edit One, our qualified inbound demo requests jumped 42%. Their prompt-level targeting captures buyers with exact purchase intent.
Edit One's Generative Engine Optimisation pushed our brand to the #1 recommended position on Perplexity and ChatGPT for D2C skincare queries. The organic AI referral traffic converts 3x better.
Their weekly Share of Answer reporting gave our leadership absolute clarity on where we stood in AI answers vs our competitors. Their flat fee and agile execution make them an invaluable partner.
Straightforward packages. No percentage of your spend.
Start with the audit if you want proof before commitment. Move to a retainer when you want someone running it properly.
AI Visibility & Ads Readiness Audit
Find out exactly where you stand inside ChatGPT ? before you spend a rupee.
- 120+ real AI prompt tests across ChatGPT, Gemini & Perplexity
- Share-of-answer scorecard vs. your 5 closest competitors
- Technical AI-crawlability audit (llms.txt, schema, robots)
- ChatGPT Ads account & OAIQ pixel readiness check
- Keyword-to-conversation mapping for your category
- 90-day launch roadmap with forecast CPC & budget bands
- 60-minute strategy readout call with a senior strategist
Launch
Get live on ChatGPT Ads properly, with a team that has already done it.
- Full ChatGPT Ads Manager account setup & verification
- OAIQ pixel + conversion event implementation
- Up to 4 campaigns / 12 ad variations per month
- Conversation-intent keyword research
- Sponsored-card creative (headline, description, image)
- Weekly optimisation & bid management
- Monthly performance report + 1 review call
- Email & WhatsApp support (24h response)
Growth
The full engine ? ChatGPT Ads plus the organic AI visibility that compounds.
- Everything in Launch
- Unlimited campaigns & ad variations
- Generative Engine Optimisation (GEO/AEO) programme
- Custom audience uploads & lookalike modelling
- Landing page CRO ??? 2 builds or rebuilds per month
- Competitor share-of-answer tracking dashboard
- Multi-channel attribution (ChatGPT + Google + Meta)
- Bi-weekly strategy calls with a senior strategist
- Dedicated account manager, 4h response SLA
Dominate
Category ownership across every AI surface, run as an embedded team.
- Everything in Growth
- Embedded pod: strategist, media buyer, creative lead, analyst
- Cross-platform AI ads (ChatGPT, Perplexity, Copilot as they open)
- Custom BI warehouse + board-ready reporting
- Creative studio: video, motion & static, produced in-house
- Incrementality testing & media-mix modelling
- Quarterly business review with founders
- Same-day response, private Slack channel
All prices in Indian rupees, exclusive of 18% GST. Retainers are rolling monthly after an initial 90-day term. Your media spend is paid directly to OpenAI — we never mark it up or take a percentage of it.
The things people actually ask us
Something not covered here? Ask us directly — we answer within a business day.
Ask a questionThey are advertisements shown inside ChatGPT itself — most commonly as a sponsored card beneath a response, with a headline, description, image and link. OpenAI also offers sponsored results in ChatGPT search and placements woven into the conversation. Ads are shown only to users aged 18 and over on the Free and Go tiers; Plus, Pro, Business, Enterprise and Education subscribers do not see them.
OpenAI set a daily minimum of roughly ₹725 per campaign when self-serve opened to Indian advertisers. That is the floor, not a sensible test budget — we generally recommend ₹75,000 to ₹1,50,000 per month of media so that results are readable rather than noise. Our management fee is separate and flat: we do not take a percentage of your ad spend.
No, though they belong together. ChatGPT Ads is bought inventory that appears the day you switch it on and stops the day you switch it off. Generative Engine Optimisation is the work of earning an organic mention, which is slower to build and keeps working when the budget pauses. Running only ads is expensive; running only GEO is slow. Our Growth package bundles both for that reason.
No — and we would be wary of anyone who does. Model outputs are probabilistic and shift with every update. What we can do is measure your share of answer against your competitors on a fixed prompt set, week after week, and move that number deliberately. That is a real number you can hold us to.
Most clients are serving campaigns within three weeks of kickoff. Week one is audit and baseline, week two is account build, pixel and creative, week three is a deliberately small launch to find signal before scaling. Account verification with OpenAI is usually the long pole and typically takes three to five working days.
Not at all. Our studio is in Connaught Place and we are glad to meet anyone in Delhi NCR in person, but roughly two-thirds of our clients are in Mumbai, Bengaluru and Hyderabad, with several in Dubai and Singapore. Everything runs perfectly well over video.
Then we will tell you, and we would rather tell you in the free teardown than six months into a retainer. Some categories are not ready — very low-consideration purchases, or anything where the buyer is on an enterprise ChatGPT plan and will never see an ad. The audit exists precisely to answer that question before you commit budget.
Packages are bought directly on this site through Razorpay, which supports UPI, credit and debit cards, net banking and wallets. You receive a GST invoice for every order, and your media spend is billed separately by OpenAI to your own card so you always retain control of it.
There is an initial 90-day term, because anything shorter does not give paid campaigns enough data to optimise or GEO enough time to move. After that it is rolling monthly with 30 days notice. We would rather earn the renewal.
Find out what ChatGPT says
about your brand today.
We'll run your category live on the call, show you where you sit against your competitors, and send you the recording. Thirty minutes. No pitch deck.
- Live prompt testing on your actual category
- An honest read on whether this channel suits you
- You keep the findings whether you hire us or not
Book your teardown
Takes under a minute.
Request received
We'll be in touch within one business day.